The $20 vs. $100 question: is Claude Max actually worth it for marketers?
I spend $100/month on Claude. Here's my actual usage data, what burns through credits fast, and honest advice on which plan you actually need.
$ ls ./posts
All tutorials and guides
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Claude Code vs. ChatGPT for marketing: when to use which (and why I use both)
I use both Claude Code and ChatGPT every day for marketing work. Here's honestly when I reach for each one, and why the real answer isn't 'just pick one.'
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Vibe coding for marketers: what it actually means (and what it doesn't)
Vibe coding is everywhere right now, but every explanation targets developers. Here's what it actually means for marketers and what it looks like in practice.
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You're already 'creating content' (you just don't know it yet)
Every sales call and client meeting is full of ideas worth sharing. Here's how I use Claude Code to find the best moments and turn them into social posts.
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Why I stopped using AI image generators for infographics
AI image generators can make infographics, but I've found a better approach: have Claude Code build them as HTML, iterate in the browser, and export as images.
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How I used Claude Code to build a brand guide without opening a design tool
Your website already has a visual identity. Here's how to use Claude Code and the DevTools MCP to extract it and generate a polished brand guide automatically.
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How I automated my email marketing with a Claude Code skill
I used to put off promoting my blog posts because the context switch to Kit was just enough friction to kill my momentum. So I built a skill to handle it for me.
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How to turn one piece of content into 10 social posts with Claude Code
A step-by-step workflow for turning any webinar, blog post, or podcast into platform-specific social media posts using Claude Code skills and auto-scheduling.
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Getting better Claude Code output without prompt engineering
You don't need to master prompt engineering to get great results from Claude Code. Just tell it to ask you questions until it understands what you need.
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What are skills and how do they work?
Skills let you teach Claude Code your specific workflows and preferences, turning it from a general-purpose assistant into one that knows exactly how you work.
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Giving Claude Code superpowers with MCP servers
MCP servers let Claude Code reach beyond the terminal and interact with your favorite tools. Here's what they are and how to start using them.
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4 Claude Code Tricks I Wish I'd Known Sooner
These are things that aren't immediately obvious but make a huge difference: drag-and-drop images, self-improving instructions, custom shortcuts, and more.
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Using Obsidian as Claude Code's second brain
Stop scattering files across your computer. Learn how to use Obsidian as a persistent knowledge base that Claude Code can read and write to.
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How I use Claude Code to research competitors
A step-by-step walkthrough of using Claude Code to build a full competitor analysis, from initial web research to a polished report you can share with your team.
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Your first 5 minutes with Claude Code
From zero to running Claude Code in under five minutes. I'll walk through both options, the terminal and the Desktop app, with screenshots along the way.
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Don't Be Scared of the Terminal
The terminal looks intimidating, but it's just a textbox. Here's why you don't need to be afraid—and why Claude Code makes it even easier.